Posted on February 14th, 2012 in
UncategorizedIndianapolis won unanimous praise as a host city for the NFL and Super Bowl activities and Hoosier Momma was enjoyed by old and new fans alike. During the week leading up to the big game, Hoosier Momma was offered and served in nearly 40 places in and around the Super Bowl Village. With the mild weather and enthusiasm of the locals, it was a tremendously successful week.
An estimated 18,400 Hoosier Momma Bloody Mary’s were enjoyed in and around the Village.
Some highlights include:
- Hoosier Momma was the featured bloody mary mix at the NFL Tailgate for 10,000 fans and celebrities.
- Hoosier Momma had a dedicated bloody mary bar at the Rolling Stone Official Tailgate Party featuring The Roots and Jane’s Addition. Celebrity Chef’s John Besh and Aaron Sanchez were on hand and enjoyed a Hoosier Momma Bloody Mary while preparing the food for the event.
- The talk of Indianapolis’ restaurant scene was world-famous St. Elmo’s restaurant with it’s delicious and sweat-inducing Shrimp Cocktail sauce. Hoosier Momma is proud to be the bloody mary served at the resturant and St. Elmo’s sister restaurant, Harry and Izzy’s. St. Elmo’s had a tent set up next to the restaurant and on Super Bowl Sunday alone, served 300 bloody mary’s.
- Hoosier Momma was included in gift baskets provided to the NFL owners, late-night talk show host Jimmy Fallon and VIP guests at the JW Marriott Hotel (home of the 32 story photo of the Lombardi Trophy.)
- Hoosier Momma partnered with Fuzzy’s Ultra Premium Vodka to provide bloody mary’s at the Off the Field Player’s Wives Association Fashion Show.
- Hoosier Momma was served at the JW Marriott (Media Center and home of “Radio Row,”) Marriott (NY Giants headquarters,) Conrad (only 5-star hotel in Indiana) and the Omni (NBC Headquarters) among others.
- Hoosier Momma was featured along with Fuzzy’s Premium Vodka at The Huddle in downtown Indy, which was a stopping and shopping point for fans, and home to the nationally syndicated “Bob and Tom Radio Show.”
- Hoosier Momma was proud to support local craft brewers and events as well, being involved with Upland Brewing at the historic Indianapolis City Market for the Yelp! Lounge where locals and visitors alike could come by and enjoy local food and drinks. In addition, Hoosier Momma was involved with local brewer Sun King and JJ’s Backyard at their tent party in the Sun King parking lot.
It was an amazing experience for Hoosier Momma and the beginning of a great year of being involved in some of the greatest sporting events in the US!
P.S. For more photos, go th our Facebook page and “like” Hoosier Momma! http://www.facebook.com/#!/HoosierMommaLLC
Posted on January 28th, 2012 in
UncategorizedWelcome to Indianapolis!! If you’re looking for the nationally-acclaimed Hoosier Momma Bloody Mary Maker while downtown, here are a list of places serving or selling Hoosier Momma Bloody Mary’s.
- The Rolling Stone Tailgate Party on Feb 5th
- JW Marriott (NFL Media Headquarters)
- Marriott (New York Giants Headquarters)
- NFL Tailgate at the Convention Center (on Feb 5th)
- St. Elmos Steak House – (In the restaurant and featured in the tent)
- Harry and Izzy’s – (In the restaurant and featured in the tent)
- The Huddle
- Ruth’s Chris Steakhouse
- Patachou on the Park
- Omni Severin Hotel (NBC Headquarters)
- Hyatt Regency Downtown – (Bloody Mary Bars and jars sold retail)
- Indianapolis Colts Grille
- Hilton Garden Inn ( 32 oz in gift shop, both flavors)
- The Conrad (Indiana’s only 5-Star hotel)
- Tastings at the Conrad
- The Columbia Club
- The Canterbury Hotel
- Bella Vita At Circle Centre
- Shula`s Steakhouse at The Westin
- Yelp Recovery Lounge at City Market
- Sun King Brewery “Local Underground”
- Stadium Tavern
- Barcelona Tapas
- Loughmillers
- Buffalo Wings and Things
- Coal Pizza Company
- Front Page Tavern
- Old Point Tavern
- MacNivens
- Santorini
- La Margarita
- Iozzo’s
- Ball & Biscuit
- Tini
- Hoaglin to Go
Retail:
- Crown Liquors Downtown
- Kahn’s
- Marsh Grocery – New Jersey Ave.
- Indiana Historical Society
- United Package Liquors (delivers downtown)
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Posted on January 23rd, 2012 in
UncategorizedHOOSIER MOMMATM LOVERS TO HAVE IT ‘BOTH WAYS’ AT NFL TAILGATE PARTY
For guests who love a great Bloody Mary AND plan on attending the 2012 Super Bowl Official NFL Tailgate Party will be able to have it “both” ways, as Hoosier MommaTM is excited to announce that our Hoosier Momma Bloody Mary Mixer and our Hoosier Momma Spicy Bloody Mary Mixer will be served at the game day event, scheduled to take place at Lucas Oil Stadium!
Today’s announcement is just the first “taste” of what Hoosier Momma promises to be a great experience for everyone coming to Indianapolis! And, stay tuned, as Hoosier Momma is planning to share with you details on all of the parties and places we’ll be during the big game.
In the meantime, you’re welcome to ‘LIKE’ Hoosier Momma here on Facebook http://www.facebook.com/HoosierMommaLLC and be sure to follow Hoosier Momma on Twitter (@HoosierMommaLLC). For more info, visit us at www.HoosierMomma.com.
Posted on January 21st, 2012 in
PressWTHR Channel 13 in Indianapolis, the local NBC affiliate, ran this feature on a gift basket that the Indiana Convention and Visitors Association sent to late night talk show host Jimmy Fallon in anticipation of his arrival in Indianapolis to do several of his shows from the Hilbert Circle Theatre in downtown Indy.
In the gift basket was a jar of Hoosier Momma Spicy Bloody Mary Maker. We are honored to be included as one of the things that best represent Indiana and hope Jimmy loves Hoosier Momma!
INDIANAPOLIS -
During Super Week, Jimmy Fallon will host NBC’s Late Night with Jimmy Fallon from Hilbert Circle Theatre.
Since he’s in Indianapolis for a full week, tourism officials want to be sure he has a lot of good things to say about the city. That’s why the Convention and Visitors Association is sending Fallon a welcome package before he arrives here.
While the ICVA’s Chris Gahl admits, “we don’t do this for every visitor,” Fallon is a big star with a big following and it is his first trip here.
He says the message is, despite a few lingering stereotypes, Indy is no longer Naptown.
“We have a thriving arts and cultural scene, lots of independent restaurants and a great brew scene. It’s really a thriving metropolis,” said Gahl.
So what are they sending? All things hip and Hoosier, like a bottle of Hoosier Momma Bloody Mary Maker and some craft beer from Sun King Brewery.
Fallon will also get a replica of the car that won the first Indy 500 in 1911 and a Norman Dale Basketball Camp T-shirt which Gahls says pays homage to the film “Hoosiers.”
There’s also a reference to another of Indiana’s all-time favorite flicks, A Christmas Story. The welcome pack includes a “leg lamp,” made famous in the movie.
“We hope it might adorn his desk while he’s here or well past that,” Gahl said.
Fallon is also known for playing “beer pong” on his show. He and his guest stand on opposite sides of a ping-pong table trying to bounce balls into plastic cups on their opponent’s side.
Hoping Fallon might stage a match in Indianapolis, the ICVA is sending a couple of dozen cups from King David’s hot dog restaurant.
“We know when he goes to a new city he looks for those original, funky, hole-in-the-wall places so we hope he’ll play beer pong here and go to King David’s for lunch,” said Gahl.
Fallon is also getting a copy of Jailbird, a novel by Kurt Vonnegut and a small replica of the LOVE sculpture by Robert Indiana.
“We’re going to let him know he can see the original at the Indianapolis Museum of Art and that we love the fact that he’s taking his show to Indianapolis for the very first time,” Gahl said.
They can’t forget the blue and white Super Scarf hand-knitted by a Hoosier.
While the ICVA hopes to see at least one of the gifts make Fallon’s show, either way, they’ve given the NBC late night host plenty to talk about.
Courtesy of WTHR
Posted on January 12th, 2012 in
PressHoosier Momma is located in the Indianapolis suburb of Brownsburg, and the paper there wrote a great story on Hoosier Momma. Read it below or see the original article here: http://flyergroup.com/local/x608927101/Hoosier-Momma
Local product named official cocktail mix for 2012 Kentucky Derby Festival
Bart Doan CNHI The Hendricks County Flyer
Thu Jan 12, 2012, 09:07 AM EST
Related Photos
- KC Cranfill, co-founder of Hoosier Momma LLC, with two friends, shows off a few jars of Hoosier Momma Bloody Mary mix, which is gaining popularity and will officially partner with the Kentucky Derby later this year. Bart Doan/Flyer photo
- Bart Doan/Flyer photo
January 11, 2012
BROWNSBURG — You have to tip your glass to them, preferably if it’s half-filled with vodka.
Hoosier Momma? Three women — including one from Brownsburg and one from Indianapolis — have a Bloody Mary mix with that namesake that’s sweeping across the nation.
Hoosier Momma Bloody Mary Mix has been named as the official mix of the Kentucky Derby Festival 2012. The story is a rapid, random rise to fame, which has culminated with sales in five states and 650 locations, and included a piece in the L.A. Times after famed columnist Chris Erskine had a salty time in Indianapolis with his Bloody Mary experience in May.
“We knew we had a special product on our hands, because it doesn’t taste like anything else on the market,” said KC Cranfill, one of the three creators of Hoosier Momma, along with Erin Edds of
Indianapolis and Cat Hill who resides on the East Coast. “When we formed our corporation in the summer of 2010, we had 20 accounts.
Now we’re on Bourbon Street, the Chicagoland area, we’ve paired up with Jim Beam and their cucumber vodka … it’s been amazing.
“Our slogan is ‘Momma always told you to eat your veggies,’ so the original idea is to make it garden fresh, so what we’re offering is a mix that, if you had the time and ability to make your own fresh mix at home, this would be it.”
Edds originally conceived the mix and started selling it, along with other items at farmers’ markets in the area. She said she started to notice a distinct cult following developing with the Bloody Mary mix.
From there, the three women got the idea to take it to Royal Foods in Indianapolis and the next thing they knew, it was making its way to grocery store shelves and even liquor stores, starting originally with Crown Liquors.
The mix, however, is not like anything else on the market. There is a healthier element to it that makes it user-friendly to a wide range of ages, and Cranfill said, that’s coming at just the right time.
“The 30 and under crowd sees it as a real hip thing to have a Bloody Mary every now and then, and then as you age you hear people say that they love Bloody Marys, but can’t have all the salt,” she said.
Well, those folks are in luck, because where many mixes can be 60 to 80 percent sodium content, Hoosier Momma prides itself in being the lowest sodium product on the market, hovering in at around 18 percent.
Cranfill said it’s the thickness and the taste that put the product over the top.
“We’re naturally thicker than most products, so you can see when you hold it how the pepper and horseradish floats, whereas most others will be watery,” she said. “So by the time you add vodka and
ice, it still will have a nice consistency.”
They’ve even come out with a spicy version of the product.
“You can drink another product that’s just spicy, but ours is spicy from the tip of your tongue to the back of your throat,” Cranfill said.
She said Hoosier Momma is ideal with premium vodkas.
“We consider ourselves, if you like a premium vodka, to be the mix for you, if you want a great drink,” Cranfill said. “We get a chuckle when people go into the liquor store and buy Grey Goose, then buy a
competitor’s mix that costs $3.99. You’re going to end up tasting more of the mix than the vodka that you paid for. You need to get a premium mix with your premium vodka, and there are so many
premium spirits out there, that’s where people spend most of their money. There are hardly any premium mixes, and we hope to change that.”
She likened their product with the popularity of craft beers as a sign that they’re hitting the market at the right time.
The women’s turning point came when the aforementioned Erskine, who writes a travel series for the L.A. Times, came out to sample the local fares for the Indianapolis 500. When he did, he left with a glowing review of the city, from everything ranging from hospitality and traffic to St. Elmo’s Steakhouse.
One thing left him wanting more though: a decent Bloody Mary. Erskine described in his column the house mix at St. Elmo’s to be akin to the sauce on frozen pizza.
The Hoosier mommas took their shot and sent Erskine a sample of their product. He was so impressed that he described it as the best Bloody Mary mix he’s ever had. From there, came hoards of online orders and West Coast popularity.
Now, with the city embarking on an unprecedented sporting event, Hoosier Momma hopes to parlay their fixture around Indianapolis Colts tailgates to festivities in the city as Super Bowl week hits town.
On the horizon for the women is the spring release of two Margarita mixes: the Key Lime and Strawberry Rhubarb varieties.
Those hoping to find the mix can recognize it by their mascot “Betty,” a blonde pin-up girl who adorns their bottles and sometimes even goes to events with them.
“There’s so much going on,” Cranfill said. “It’s been so fast and furious it’s hard to take a step back, look at where it started, where it is, and where it might go.”
To find a list of retailers that carry the product, visit the website at hoosiermomma.com. Additionally, they can be found on Facebook, showcasing the many events they have been a part of, or on Twitter
@HoosierMommaLLC.
Posted on January 2nd, 2012 in
Press
Foodista is “a passionate community of food lovers who want to share and exchange its collective knowledge about all things culinary.” Foodista has been featured in Time, The New York Times, TechCrunch, Huffington Post, and a multitude of other publications and online media. Foodista has 30,000 Facebook followers and 210,000 Twitter followers.
On New Years’ Day, Warren Bobrow, one of the most respected cocktail writers on the East Coast, wrote about Hoosier Momma, calling it the “best bloody mary mix in the US.” High praise indeed.
Read it online here: http://www.foodista.com/blog/2012/01/01/best-new-years-day-bloody-mary-in-america-i-think-so
Is Hoosier Momma the best Bloody Mary mix in America? I think so. Is it the blast of celery? The creamy smooth, yet robust texture of the tomatoes, a quick tang of citrus juices and the spike of hot peppers? What about the fact that Hoosier Momma is vegan, gluten free and all natural?
Less important to me, but more important to those of us who pay attention to these things.
I’m thrilled, no, let me say honored to have had the opportunity to start my new year off with a robust Bloody Mary, made with Bluewater (USDA Certified Organic) Vodka from Colorado and a thick and creamy slurp of the BEST Bloody Mary mix I have ever enjoyed.
Why Bluewater Vodka? Because it is amongst the best Bloody Mary vodkas on my bar. Sure, I like Bluewater straight up.. It has a unique flavor profile. Part of the trouble of writing about spirits is that simple fact that everything on the bar is of the highest quality. It’s really hard to choose one over the other!
No hangover here this morning. It’s January the FIRST… New Year’s Day... I have no hang-over to contend with. I can taste the flavor profile of Hoosier Momma. Each of the ingredients stands out without the palate driven-nightmare of “last night’s party” getting in the way of my taste buds.
I took a healthy splash of the Bluewater Vodka- maybe a bit more than my usual- and added it to a hand-blown glass filled with ice. Then opened the distinctively handsome jar of Hoosier Momma. Thick, rich and aromatic. Each aroma that rises from the jar is redolent of peppers, onions, citrus fruits and a hint of the Far East. That would be the wheat free Tamari sauce speaking to me. I’m going to make another one.
http://hoosiermomma.com/2011/08/tales-of-the-cocktail-photos-and-an-incredible-endorsement/
If you clicked on January the First- you’ll know by now why I am having another. Cheers to you and yours!
Happy New Year!
http://www.cocktailwhisperer.com
Photo: Warren Bobrow- Leica M8, Summicron 50mm F2 (Digital)
Posted on December 31st, 2011 in
Uncategorized
From the staff at Hoosier Momma, we want to thank you for an incredibly successful 2011! Our company has had an unbelievable year and could not have done it without our loyal customers, distributors, retailers, bars, restaurants, gift shops and our production team at Royal Foods.
2012 will prove to be even more exciting as Hoosier Momma has a lot of great things planned. Stay tuned for some exciting announcements after the first of the year. Hoosier Momma looks to continue to grow and gain exposure and distribution across the country and continue to have more and more people change the way they look at their cocktail mixes.
From Erin, KC, Cat and the rest of the Hoosier Momma team, our wish for you is for a happy, healthy and successful 2012!!
Happy New Year!!
Posted on December 29th, 2011 in
Press
Hoosier Momma was on the front page of the Food Section of the LA Times and Travel Columnist Chris Erskine calls Hoosier Momma the best bloody mary mix in his 40 years of sampling. He also says Hoosier Momma could become the gold standard of mixes.
Read the full article here and here.
Sorting through the bloody mess of Bloody Marys
Getting a good Bloody Mary is not a given. The key is to start with a good, dark mix, such as Hoosier Momma or Zing Zang.
 A great Bloody Mary begins with a good mix. Add-ins can include olives, celery and bacon. (Bob Chamberlin / Los Angeles Times / December 29, 2011) |
By Chris Erskine Los Angeles TimesDecember 29, 2011
Molotov had his cocktail; I have mine — a fiery Bloody Mary, three parts tomato juice, 1 part vodka. Crumble in bits of crispy bacon, add a splash or two of horseradish and hot sauce for extra tingle. There’s more to this classic drink, but that’s the basic plotline, the can’t-miss equation. Stick with me a moment and you’ll know more about Bloody Marys than you do your own mom.
True, mothers are hard to know — so saintly, so selfless, I don’t even try anymore. By comparison, Bloodys are easy to understand.
Named for Mary I of England, or Mary Pickford, or a barmaid named Mary in Chicago — your choice — the Bloody Mary might be the greatest American cocktail, certainly the best with which to toast a bowl game or parade.
Purists, and puréeists, may make their tomato mix from scratch, but that time-consuming process isn’t necessary, thanks to some inspired new mixes.
Here’s how to pick one: Hold it to a harsh light, X-ray it if you will. Are there flecks of pepper in the mix? Rule of thumb, the bigger the flecks, the better the mix. A good mix almost has its own melanin, the darker the better, an almost Irish-cheeked ruddiness.
If light passes through, it is probably too thin, like the crummy fluid many bars now serve, tepid stuff with the consistency of Kool-Aid. Blah-humbug.
“There’s lots of premium vodkas out there,” says K.C. Cranfill, one of the founders of a new über-mix called Hoosier Momma. “We thought, why not have a premium Bloody Mary mix?”
In fact, I can’t think of any substance in American life with the range — from bad to good — as Bloody Mary mix. Lately, bar and restaurant Bloodys are not so much bloody as barely bleeding. They’ll use good vodka, then skimp on the tomato-y stuff, when it should be the other way around.
I’ve embraced many important causes over the years, but if I can get bartenders to replace that thin swill with something substantial, my life will be complete and I can go off to the forest and chase wood nymphs with a little net — my end game, my dream.
Lately, I’ve also taken to studying vodka, with hopes of one day creating the ultimate Bloody Mary. One day, I hope to add an extra molecule of vodka to the vodka, creating a super vodka. It’s like oxygen becoming ozone. One extra molecule can make all the difference. Just for kicks, I might split it.
I am merely one MacArthur “genius” grant away from making this all happen.
Till then, the best Bloodys happen at home. Order some of this Hoosier Momma mix through the mail, the best in my 40 years of research. Thick as paint, this stuff — a mitzvah, a miracle of spiced tomatoes. For just the right bounce, I blend the spicy version 50-50 with the regular (the spicy version alone is too hot for even me).
Or, head down to the supermarket for a bottle of Zing Zang, another worthy mix.
These premium mixes are pre-spiced and need little help. With simple tomato juice or the blander mixes such as Smirnoff, you’ll need to goose it a little, with horseradish, Tabasco, Worcestershire, cracked pepper.
In either case, a good Bloody can be a brunch in itself. I start with a highball glass, rim it with salt. Add ice, vodka, your mix, a teaspoon or two of the crumbled bacon I mentioned before, maybe a chilled jumbo shrimp.
Don’t forget a slice of lime, a stab of celery and blue-cheese-stuffed olives the size of a baby’s fist. I am not above adding anchovies or — for cheeseheads — a wedge of smoky Wisconsin cheddar. Even a splash of very black coffee on the toughest mornings.
Then raise a glass to the winter light and toast the person who made it all happen: You.
Slurp. Sigh. Repeat.
chris.erskine@latimes.com
Posted on December 28th, 2011 in
PressHoosier Momma got a nice mention in a Denver-based cocktail publication called “The Hooch Life” courtesy of one of Chicago’s finest bartenders, Mr. Mixologist (a.k.a. Josh Davis).
To see the article on the Hooch Life website, click here:
3 Ways to Beat a Hangover
by Alexandra Geppert | December 20, 2011
Photo by Nick Stevens
When a hangover sucker punches you right in the gut, here’s how to fight back.
At The Hooch Life, we believe in drinking better, not more. However, there are times when all of us overindulge. New Year’s Eve happens to be a night when people tend to reach for an extra cocktail or two (or more) before heading home. “It’s New Year’s Eve,” you say to yourself. “Tonight, I’m gonna have some fun.” Then, morning rolls around and you wish you hadn’t said that.
The amusing ringtone you chose for your alarm is really not amusing this morning. You reach to turn it off, and that’s when the headache strikes. Falling back onto the pillow, you wonder who spiked the champagne last night. Yep, you’re hungover. Sometimes the night is as epic as the one depicted in the movie, The Hangover. And sometimes, you just have one too many. Most the time, you don’t set out to wreak havoc on your body. But when the music is playing, the company is superb, and you’re having fun, it’s hard to go home.
Lucky for you, bartender Josh Davis in Chicago has some time-tested remedies to cure a hangover — and to turn that gremlin you see in the mirror back into something more familiar.
Bloody Mary
“This classic has been curing hangovers since the beginning of time — well, at least the beginning of cocktailing. There are many variations to this drink, and they all work in their own way,” says Josh. You can make a Bloody Mary with vodka, gin, or tequila. It really depends on what you prefer. The classic recipe calls for vodka, and is made with fresh ingredients instead of a pre-made mix. See our classic Bloody Mary recipe.
If you are going to use a mix, use one with fewer preservatives and artificial ingredients. Your drink will taste better. Josh likes Hoosier Momma Bloody Mary Mix and gin in his Bloody Mary, and he slings this recipe for his closest friends and bar guests:
Hoosier Momma Bloody Mary Mix
1-1/2 ounces Plymouth Gin
1/4 ounce Lemon Juice
Worcestershire Sauce to taste
Tabasco Sauce to taste
Celery stick and Lemon Wedge to Garnish
BeerMosa
Josh’s favorite recipe for a hangover is actually just something he drinks whether hungover or not. “Most people enjoy a Mimosa on Sundays, but I like a great wheat ale with some orange juice. This does the trick after a long night of drinking, and is quite tasty as well.” Josh recommends 312 Urban Wheat Ale, brewed locally in Chicago.
Greasy Food
“And last but not least,” says Josh, “the perfect cure for a hangover is to kill it before you wake up with one. And the best way to do that is — drumroll please — greasy food!”
“I hail from the Southside of Chicago, and there is a plethora of late-night and 24-hour greasy spoons. You have Maxwell Street (my personal favorite order is a Polish and fries at 4 in the morning — makes waking up a little easier). Or any fish, chicken, taco, and breakfast spots that will help take the edge off of one too many cocktails.”
About the Author
Alexandra Geppert
calls home:
Denver, Colorado
Posted on December 20th, 2011 in
Uncategorized
Hoosier Momma’s Erin Edds and KC Cranfill were interviewed this morning by Chris Erskine, Travel Columnist for the Los Angeles Times for an article about bloody mary’s for New Years which should come out next week. Erskine last wrote about Indianapolis back in May and while his trip was enjoyable, his bloody mary experience was not.
From the article:
“By the way, had more of that bad Bloody Mary mix at St. Elmo, the super thin stuff you see being poured from New York to L.A. Almost an automotive fluid, it seems to have been skimmed from the tops of frozen pizzas.
I will investigate this further and get back to you. But beware. Suddenly I’m having more bad versions of this classic cocktail than good ones. Bloody outrage.”
Fortunately, that bad bloody mary was not a Hoosier Momma Bloody Mary. As a result, St. Elmo’s switched to Hoosier Momma soon after and Erskine was made aware of our product and has become a fan. We’re honored that he choose to feature our product as part of his article and wanted to talk to Erin and KC. What a thrill!
We’ll post the article as soon as it is published.
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