Although the Hoosier Momma Crew didn’t make it down to San Paulo, Brazil for the INDYCAR Race, Hoosier Momma did make a 20-second appearance on the national broadcast on NBCSports network.
FOR IMMEDIATE RELEASE:
April 24, 2012
CONTACT:
Cat Hill
Hoosier Momma, LLC
(317) 847-5003
HOOSIER MOMMA SERVING UP “OFFICIAL MIX” OF 2012 KENTUCKY DERBY FESTIVAL
Premium Bloody Mary, Margarita Mixes being Served at Festival Events, Activities
LOUISVILLE, Ky. – Following a rapid rise in sales and glowing national praise including recent features in the Los Angeles Times and TIME Magazine online – Hoosier Momma’s Indiana-made premium Bloody Mary and Margarita Makers, is serving as the “Official Mix” of the 2012 Kentucky Derby Festival.
According to Hoosier Momma Principal, KC Cranfill, the official designation is a part of an overall push to get the Hoosier Momma brand national exposure.
“The Kentucky Derby Festival is the ultimate celebration…perfectly suited to the culture of the Commonwealth and we are excited to have the opportunity to join the festivities and serve our Hoosier Momma Bloody Mary and Margarita mixes,” said Cranfill. “Together, our products are the perfect compliment for creating culinary cocktails with a finely crafted taste and a beautiful presentation which is ideal for your Derby party.”
Annually, the Kentucky Derby Festival is staged over a two-week period leading up to the running of the famed Kentucky Derby in Louisville. This year’s extravaganza features 70 events and is expected to entertain more than 1.5 million guests from around the world.
Hoosier Momma has captured the attention of the national press, including a feature article written by respected Los Angeles Times Columnist Chris Erskine, calling Hoosier Momma “…the best in my 40 years of research”. With its high-quality ingredients and low sodium, the premium mix was hailed by the nationally-recognized culinary website Foodista.com as the “best Bloody Mary Mix in America.” The respected liquor industry publication Tasting Panel called Hoosier Momma “the hottest thing to happen to brunch since the bottomless Mimosa.” The company was also recently featured in the business section of TIME Magazine’s online site.
“Whether you’re planning to visit one of the Chow Wagons or enjoyed the spectacular fireworks at Thunder over Louisville, we invite everyone who visits this year’s Kentucky Derby Festival to enjoy the exceptional taste of our products,” explained Cranfill. Hoosier Momma is currently available in the Kentuckiana area in selected Kroger and other retail locations, and is available for purchase online in 12 oz, 32 oz and 64 oz varieties at www.hoosiermomma.com.
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ABOUT HOOSIER MOMMA:
Based in Brownsburg, Ind., Hoosier Momma LLC was founded as a Women’s Business Enterprise (certification pending) and utilizes the creative and strategic talents of its three founding partners – KC Cranfill, Erin Edds and Cat Hill. In continuing with its rapid growth, the company – together with its nationally-recognized production team at Royal Foods – is aggressively developing and marketing its line of products and overseeing its distribution nationally.
In less than two years, Hoosier Momma products are available at more than 700 locations throughout Kentucky, Illinois, Indiana, Louisiana, Missouri and Ohio. In addition to the finest restaurants, bars and hotels, the company’s cocktail mixes are available at selected retail chains, grocery stores and package liquor stores.
In 2012, Hoosier Momma is part of the activities at some of the world’s largest and most prestigious sporting events, including Super Bowl XLVI in Indianapolis, the 2012 Kentucky Derby Festival, the 2012 Rolex Kentucky Three Day Event and the Indianapolis 500.
Hoosier Momma attended the first two races of the Izod INDYCAR 2012 Series in St. Pete and Birmingham supporting our sponsorship of Ed Carpenter Racing.
Take a look at some of our pictures, or head over to Ed Carpenter Racing to check out news and photos as they prepare for the third race this weekend in the Toyota Grand Prix of Long Beach!
Our friends at Benny’s Bloody Mary Beef Straw (order some, they’re fantastic!) were invited to serve bloody marys at the Playboy Golf Tournament in Los Angeles and wanted only the best bloody mary mix to go with their bloody mary beef straws. Both were a huge hit with the golfers and celebrities alike, and we owe a sincere thanks to Ben Hirko for including us in such a cool event.
California continues to love Hoosier Momma!!
From Inside Indiana Business:
“A Brownsburg-based company’s rapid growth is attracting national attention. Hoosier Momma’s recent mentions in Time and the L.A. Times come as it places products in more states and rolls out a margarita mix.”
FOR RELEASE:
March 16, 2012
CONTACT:
Casey Hill
Hoosier Momma LLC
(317) 847-5003
Caseyhill3@gmail.com
‘HOOSIER MOMMA’ AND INDIANAPOLIS MOTOR SPEEDWAY ANNOUNCE CORPORATE PARTNERSHIP
Premium Bloody Mary, Margarita Mixes to Be Served at IMS Events, Activities
Brownsburg, IN – Following a rapid rise in sales and distribution and glowing national praise – including recent features in the Los Angeles Times and Time magazine online – Hoosier Momma, and its line of Indiana-made premium Bloody Mary and Margarita mixes, has become a corporate partner of Indianapolis Motor Speedway for all 2012 events.
According to Hoosier Momma Principal KC Cranfill, the agreement is the first step in becoming involved with racing activities as part of a national brand-building initiative.
“The Indianapolis Motor Speedway is the ultimate celebration of racing,” said Cranfill. “We are excited to have the opportunity to join IMS and serve our Hoosier Momma Bloody Mary and Margarita mixes. Together, we are celebrating the best of Indiana and presenting our culinary cocktails to a national audience.”
The Indianapolis Motor Speedway is the world’s largest spectator sporting facility. IMS plays host annually to three events that include five major series: Indianapolis 500 (IZOD INDYCAR Series) , Super Weekend at the Brickyard (NASCAR Sprint Cup, NASCAR Nationwide, and GRAND-AM) and Red Bull Indianapolis GP (MotoGP).
“IMS welcomes Hoosier Momma as a new partner, and we’re proud to provide the company with a national platform to achieve its sales growth goals,” said Mike Redlick, senior vice president of marketing and chief sales officer for the Indianapolis Motor Speedway. “I know our fans will love the great taste of Hoosier Momma Bloody Marys and Margaritas.”
“Whether you’re planning to camp out or enjoy the activities from one of the suites, we invite everyone who visits Indianapolis Motor Speedway this year to enjoy the exceptional taste of our products,” explained Cranfill, noting that Hoosier Momma is currently available in Indiana, Kentucky, Ohio, Illinois, Missouri and Louisiana and is available for purchase in retail and restaurants, and online in 32 and 64 oz. varieties at www.hoosiermomma.com
ABOUT HOOSIER MOMMA:
Based in Brownsburg, Ind., Hoosier Momma LLC was created in June, 2010 as a Women’s Business Enterprise (certification pending) which utilizes the creative and strategic talents of its three founding partners – KC Cranfill, Erin Edds and Cat Hill. In continuing with its rapid growth, Hoosier Momma is aggressively developing and marketing its line of products and overseeing its distribution nationally.
In less than two years, Hoosier Momma products are available at more than 600 locations throughout Indiana, Kentucky, Ohio, Illinois, Missouri and Louisiana. In addition to the finest restaurants, bars and hotels, the company’s signature Bloody Mary Mixer is available at selected retail chains, as well as grocery stores and package liquor stores.
In 2012, Hoosier Momma has or will be served as part of activities at some of the world’s largest sporting events including Super Bowl XVI in Indianapolis, the 2012 Indianapolis 500 and the 2012 Kentucky Derby Festival.
Hoosier Momma is featured in Time Magazine’s online edition. We need to note that Hoosier Momma is not an organic product, but people assume that because it tastes so much fresher and better than the competition, it must be organic. It’s an easy mistake to make.
This is courtesy of Time.com. Read the original article here.
For the article in the Los Angeles Times, click here.
How an Organic Bloody Mary Mix is Thriving in the Heartland
What began with a $1,000 loan from mom and dad has turned into a booming Midwestern cocktail company
By Josh Sanburn | @joshsanburn | March 9, 2012 | +
Douglas Johns / Getty Images
A decade ago, Erin Edds didn’t even drink Bloody Marys, and she certainly wasn’t pursuing a life-time career in the food industry. (She says she was too busy going to Phish concerts.) She did, however, mix a few of the spicy drinks at the Tacoma, Wash., restaurant where she tended bar back then but didn’t give them much thought beyond that.
Then, about two years ago, Edds received a call from a New York-based event planner looking for Indiana-themed products for gift baskets tied to Super Bowl XLIV, in which the Indianapolis Colts were playing.
At the time, Edds had a commercial kitchen in Indianapolis and was putting together products for local farmer’s markets. So she decided to make a batch of Bloody Mary mix — “off the cuff,” she says. Edds canned it, sent most of the result to New York, and then sold the surplus to her usual farmer’s market customers. Still, she didn’t think much of it. The Bloody Mary mix didn’t even have a name yet.
But then a funny thing happened: “People started coming back and telling their friends, and telling their friends that owned restaurants,” she says. Suddenly, she realized she might have tapped into something. Maybe it was time to think more about her cocktail mix.
So in early 2010, Edds, now 37, asked her parents for a $1,000 loan to make her first commercially canned batch of Bloody Mary mix – 99 gallons of it. Through word-of-mouth, she had 20 places selling the mix by July. The company started without a formal business strategy, but it did start using social media and special events to gain exposure for the mix, even taking feedback from customers at liquor store tastings and golf outings. Today, Hoosier Momma Bloody Mary mix is being served or sold in more than 600 restaurants, stores and hotels in six states, including the largest J.W. Marriott hotel in the world (in Indianapolis) and on Bourbon Street in New Orleans.
According to Edds’ business partner, Casey “Cat” Hill, sales grew 700% in 2011, and sales in January and February of this year have already surpassed those from the last six months of 2011. Hill expects sales to top $1 million this year.
This success seem partly driven by growing ranks of health-conscious consumers and their interest in local, organic products. Although Edds says she can’t get all her ingredients locally, the mix relies partially on locally sourced Indiana tomatoes. Plus, the mix is gluten-free, with low sodium, and is made without high-fructose corn syrup.
Savvy marketing — featuring the pretty face of Hoosier Momma herself – also seems to be playing a role. “The packaging is different and our branding is a kind of edgy pinup girl – without being racy,” Edds says. “People want to hold our jar in their hands. They want to pick it up off the shelf.”
While the company has grown quickly, it’s still essentially a four-person company, with Edds and Cranfill at the heart of it. Still, getting to 600 locations around the U.S. has required a couple-hundred sales reps as well as marketing professionals, graphic artists and web designers. “Even though we say, kind of tongue-in-cheek, that it’s a four-person base, it’s a lot more than that,” says Cranfill.
With more and more people classifying themselves as foodies, and the growing popularity of celebrity chefs and television shows about cooking, Edds and Cranfill feel demand for high-quality drink mixes is likely to grow. “People don’t think twice about buying a $35 bottle of vodka to make Bloody Marys because they think that’s the way to do it,” Edds says. “But then they’ll buy a $2.99 bottle of mix off the shelf and wonder why their Bloody Marys don’t taste very good.”
And they’re placing bets that this hunch is right. An expanded product line is in the works. In addition to a spicy Bloody Mary mix, which is already outselling the original, Hoosier Momma will soon release a new line of fruity mixes, including Strawberry Rhubarbarita and Beekeeper Margarita. “Our distributors are lined up to take them just because of our reputation with the other mixes,” says Cranfill.
Edds is especially gratified to see how broad a range of customer seems to appreciate her products.
“If you look at our reviews,” she says, “we have support from everybody from celebrity chefs to a bar owner in our neighborhood who basically said, ‘Thank you for making a Bloody Mary mix that doesn’t taste like a–.’ And he’s, like, punk rock. He’s a hard-core dude.”
Read other related stories about this:
Homegrown firm creates stir with organic Bloody Mary mix Indianapolis Business Journal
Today, Erin Edds and KC Cranfill were interviewed by Time Magazine’s Josh Sandburn for an article about Hoosier Momma that will be on the Time.com website on Thursday.
During the interview, KC and Erin were asked about the metoric rise of the company, the challenges faced in the beginning and the immediate and long-term future of the company.
We’ll post a link to the story when it is up, but it’s another national media publication recognizing the tremendous rise of Hoosier Momma!
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