Posted on February 14th, 2012 in Uncategorized

Indianapolis won unanimous praise as a host city for the NFL and Super Bowl activities and Hoosier Momma was enjoyed by old and new fans alike. During the week leading up to the big game, Hoosier Momma was offered and served in nearly 40 places in and around the Super Bowl Village. With the mild weather and enthusiasm of the locals, it was a tremendously successful week.

An estimated 18,400 Hoosier Momma Bloody Mary’s were enjoyed in and around the Village.

Some highlights include:

  • Hoosier Momma was the featured bloody mary mix at the NFL Tailgate for 10,000 fans and celebrities.
  • Hoosier Momma had a dedicated bloody mary bar at the Rolling Stone Official Tailgate Party featuring The Roots and Jane’s Addition. Celebrity Chef’s John Besh and Aaron Sanchez were on hand and enjoyed a Hoosier Momma Bloody Mary while preparing the food for the event.
  • The talk of Indianapolis’ restaurant scene was world-famous St. Elmo’s restaurant with it’s delicious and sweat-inducing Shrimp Cocktail sauce. Hoosier Momma is proud to be the bloody mary served at the resturant and St. Elmo’s sister restaurant, Harry and Izzy’s.  St. Elmo’s had a tent set up next to the restaurant and on Super Bowl Sunday alone, served 300 bloody mary’s.
  • Hoosier Momma was included in gift baskets provided to the NFL owners, late-night talk show host Jimmy Fallon and VIP guests at the JW Marriott Hotel (home of the 32 story photo of the Lombardi Trophy.)
  • Hoosier Momma partnered with Fuzzy’s Ultra Premium Vodka to provide bloody mary’s at the Off the Field Player’s Wives Association Fashion Show. 
  • Hoosier Momma was served at the JW Marriott (Media Center and home of “Radio Row,”) Marriott (NY Giants headquarters,) Conrad (only 5-star hotel in Indiana) and the Omni (NBC Headquarters) among others.
  • Hoosier Momma was featured along with Fuzzy’s Premium Vodka at The Huddle in downtown Indy, which was a stopping and shopping point for fans, and home to the nationally syndicated “Bob and Tom Radio Show.”
  • Hoosier Momma was proud to support local craft brewers and events as well, being involved with Upland Brewing at the historic Indianapolis City Market for the Yelp! Lounge where locals and visitors alike could come by and enjoy local food and drinks. In addition, Hoosier Momma was involved with local brewer Sun King and JJ’s Backyard at their tent party in the Sun King parking lot.

It was an amazing experience for Hoosier Momma and the beginning of a great year of being involved in some of the greatest sporting events in the US!

P.S. For more photos, go th our Facebook page and “like” Hoosier Momma! http://www.facebook.com/#!/HoosierMommaLLC